Looker Studio allows you to import third-party data like LinkedIn Ads, Facebook Ads, Vertica, spreadsheets, or other data sources. 

The reports are dynamic, which means if you update the data on the original source, it will automatically update the report in Looker Studio.

As a bonus, it’s free to use!

It features a drag-and-drop report editor and allows you to do the following:

• Annotate reports with images and text 

• Customizable according to your needs

• Put data into different charts and graphs to analyze data

• Turns the report into a flexible template report using data control, which allows anyone to see their own data

• Include clickable images and links to create video libraries, product catalogs, hyperlinked content

• Use color themes and styles

• Add videos 

Here is an example of a report created using Looking Studio. You can interact with the report or use it as a template to create your own report or dashboard.

Looker Studio is widely used by small and big companies for tracking progress or performance metrics in different areas such as sales, marketing, people management, finance, and business administration.

Here are the primary functions of Looker Studio:

To Analyze Data [steegle global map - ask Stephen]

Reports and dashboards created using Looker Studio are mainly for data analysis and visualization. You can evaluate data from e-commerce sales, websites, social media engagement, the growth of your competitors, performance in paid media, and other elements. 

Display Results

Looker Studio reports are interactive, easy to understand, and visually appealing. Thus, you can use it to present campaign and strategy results or real-time analytics to prove the value of your market. You can also share dashboards with other people and they can interact with the report, change date ranges, and filter the data they want to download or view. 

Performance Management

You can also monitor the performance of your organization or strategies with Looker Studio. For instance, if you’re marketing a campaign, your entire team can track the performance and optimize its aspects to yield better results. 

This can be done in real-time as data updates automatically, allowing you to quickly adjust your campaigns.

1. Access Looker Studio by going to this link. Click the “USE IT FOR FREE” button. 

2. Log into your Google account. 

4. You will see the “Add data to report” panel and select the Google Analytics connector.

5. Double-click on the “Untitled Data Source” and rename it. 

6. Find the data you want to visualize and select it. 

7. Click the “Connect” button on the ride side of the page. 

8. Click on the “Create Report” button on the ride side of the page. 

9. A dialog box should appear and click “Add to Report”.

10. Change the name of the report by double-clicking on the “Untitled Report”.

Article by Maria Gabrielle