Looker Studio

Looker Studio FAQ

The most frequently asked questions about Google Looker Studio

What is Looker Studio?

Google Looker Studio or formerly known as the Google Data Studio is a Business Intelligence software that allows you to create customizable, responsive, and interactive dashboards and reports. It transforms raw data into an informative and scalable table, charts, and graphs to simplify reporting or data visualization. 

Data visualization can be used in business decisions, help data scientists explore advancements in artificial intelligence, help teachers display students’ test results, and is often used by executives to share business data or information with stakeholders.

Looker studio screenshot from Google

What are the features of Looker Studio?

It features a drag-and-drop report editor and allows you to do the following:

Another excellent feature of Looker Studio is you can import third-party data like LinkedIn Ads, Facebook Ads, Vertica, or other data sources. 

The reports are dynamic, which means if you update the data on the original source, it will automatically update the report in Looker Studio.

Is Looker Studio Free?

Yes! Looker Studio is a free tool that transforms your data into more informative, easy-to-read, easy-to-share, and customizable reports and dashboards.

Where is Looker Studio Used?

Looker Studio is widely used by for tracking progress or performance metrics in different areas such as sales, marketing, people management, finance, and business administration.

Here are the primary functions of Looker Studio:

To Analyze Data

Reports and dashboards created using Looker Studio are mainly for data analysis and visualization. You can evaluate data from e-commerce sales, websites, social media engagement, the growth of your competitors, performance in paid media, and other elements. 

Display Results

Looker Studio reports are interactive, easy to understand, and visually appealing. Thus, you can use it to present campaign and strategy results to prove the value of your market.

You can also share dashboards with other people and they can interact with the report, change date ranges, and filter the data they want to download or view. 

Performance Management

You can also monitor the performance of your organization or strategies with Looker Studio. For instance, if you’re marketing a campaign, your entire team can track the performance and optimize its aspects to yield better results. 

This can be done in real-time as data updates automatically, allowing you to quickly adjust your campaigns.

How to access Looker Studio?

You can access Looker Studio on this link using your preferred Google Account, the one you use to access other Google services like Google Analytics, Search Console, and Google Ads.

Looker Studio offers an extensive selection of templates to help you get started. If you're new to Looker Studio, it's crucial to choose a template that matches the type of data you want to present.

In addition, Looker Studio offers numerous dashboard templates that you can use as a starting point. Regardless of the template you choose, you can customize various items and fonts to ensure a consistent report.

Screenshot of Looker Studio Dashboard

Screenshot of Looker Studio Dashboard

How is Looker Studio different from other data analytics platforms?

Looker Studio stands out from other data analytics platforms due to its unique modeling layer. This modeling layer allows businesses to create a single source of truth for their data, ensuring that everyone within the organization is working with the same data. 

Is Looker Studio secure?

Yes, Looker Studio is secure and offers a range of security features, including role-based access control, data encryption, and multi-factor authentication. 

It is also compliant with a range of security and privacy regulations, including GDPR and HIPAA. 

How does Looker Studio integrate with other data sources?

A: Looker Studio integrates with a wide range of data sources, including SQL databases, cloud-based data warehouses, and other data sources such as Salesforce and Google Analytics. It can also integrate with other business intelligence tools, such as Tableau and Power BI. 

How Does Looker Studio Work?

With Looker Studio, you can use a wide variety of data sources to visualize your report without programming. You can connect to the following datasets:

Your visualized report can easily be shared with your team or other individuals. You can authorize others to edit or view real-time data or send them links in scheduled emails. Additionally, you can embed your reports in websites, such as Google Sites, marketing articles, annual reports, and blog posts.

screenshot of google looker studio using google sheets data

Screenshot of a Sample TV AD Performance Report on Looker Studio

How do I manage user access and permissions in Looker Studio?

You can manage access to Looker Studio assets by assigning predefined roles to users. Each role is a collection of permissions that determine what actions users can perform and what actions are restricted.

Note that roles and permissions do not control who can see the data provided by a data source. This is governed by data credentials.

Looker Studio offers several basic roles that apply to individual assets, such as reports and data sources. For example, you can grant a user the editor role on a specific report and the viewer role on the data source used in that report. The basic roles available are Viewer, Editor, and Owner, each with a different set of capabilities.

Do I need any technical skills to use Looker Studio?

Looker Studio is designed to be user-friendly and does not require advanced technical skills. Users with basic knowledge of data manipulation and visualization should be able to easily navigate and create reports in Looker Studio. However, more advanced features may require additional training or assistance from your IT department.

How do I share my visualizations and reports with my team?

Looker Studio offers various sharing options, including exporting to popular formats such as PDF, Excel, and CSV, or sharing via email. You can also create shared dashboards and grant access to specific users or teams within your organization.

Is Looker Studio available on mobile devices?

Yes, Looker Studio offers a mobile app for iOS and Android devices, allowing you to access your visualizations and reports on the go. The mobile app is designed to be intuitive and easy to use, with full functionality for creating and editing visualizations.

Can Looker Studio integrate with my existing data sources?

Yes, Looker Studio is designed to be compatible with a wide range of data sources, including databases, data warehouses, and APIs. You can connect to multiple data sources and create visualizations that combine data from different sources.

Looker Studio Live Demo