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Analytics - Google Sites

Enable site analytics for your Google Site using Google Analytics to see the pageviews, traffic and audience of your Google Site


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Create a Google Analytics Property

  1. Go to Google Analytics
  2. Create a new Web property (not an app or web and app) and use the Continue button
  3. Enter your Website Name (this can be anything you want to use to refer to the site)
  4. Enter your Website URL
    • Choose https:// as the prefix
    • Enter your custom URL if you have one and if not the published URL without an page URLs (e.g. do not include /home on the end)
  5. Select and Industry Category and Reporting Time Zone and use the Create button
  6. Copy the Tracking ID (not the code) that's in large bold typ and begins with UA- followed by numbers

Analytics - Settings - new Google Sites

  1. Use the Settings (looks like a cog/gear) near the Publish button
  2. Choose the Analytics option
  3. In the Google Analytics tracking ID box past your Tracking ID you copied from Google Analytics
  4. Make sure you Enable analytics is active (the slider is blue if it is)
  5. Close the Settings dialogue box.
  6. Use the Publish button to make the changes live.


  • If your tracking code starts G- then you cannot use it in new Google Sites and you need to make a new property in Google Analytics for Web only and not Web and App or App.

Screenshots - Google Analytics

What do you want to measure - Website - Google AnalyticsProperty Details - Google AnalyticsTracking ID - Google Analytics

Screenshots - Google Sites

Settings button - new Google Sites
Enter your Google Analytics tracking ID - Analytics - Settings - new Google Sites

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