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Embed PDFs and Word Documents in Google Sites
Insert from Google Drive any item that provides a preview
Open the Insert panel on the right
Use the From Drive option
Pick the file you wish to embed on the site, e.g. a PDF, Word doc or anything else supported by the Drive preview
Resize the embedded file to an appropriate size.
You need to share the file from drive with the necessary permissions for you intended audience, e.g. if you want anyone to see it use the Public or Anyone with the link option.