Top SEO Tips for Google Sites 

Do Google Sites need a modified Search Engine regime?

Sales Hotlines

US ✆  +1 (302) 672 3007

UK ✆  +44 (207) 871 5021

Google Cloud Partner


search engine optimization

In the digital realm, where your website serves as your business card, first impression, and sales pitch all in one, the importance of effective Search Engine Optimization (SEO) cannot be overstated. For users of Google Sites, the journey to SEO mastery is uniquely challenging and rewarding. Google Sites simplifies the process of website creation, offering an accessible platform for both novices and seasoned web designers. However, its simplicity comes with inherent SEO limitations that require a strategic approach to overcome. 

To enhance your website's online presence on Google and other search engines, it is important to delve deeper into the realm of SEO. This involves understanding keyword research, optimizing your website's structure and content, and using various techniques to improve its ranking in search engine results pages (SERPs). While Google Sites provides a convenient framework for website creation, additional efforts may be needed to optimize elements like meta tags, headings, and URLs to align with SEO best practices.

Why Optimize SEO for Google Sites?

Google Sites stands out in the website building landscape for its user-friendly design and seamless integration with other Google Workspace tools. Yet, when it comes to SEO, it presents a distinct set of challenges:

Limited Automatic Features - While other platforms provide automatic sitemap generation and customizable metadata options, Google Sites relies predominantly on manual optimization. This means that users have to manually optimize their website's sitemap and metadata, instead of relying on automated tools.

Information Architecture - The platform requires users to strategically organize their site's structure to aid discoverability and indexing.

Improved User Experience - Optimizing your Google Site's SEO involves enhancing various elements such as page speed, mobile responsiveness, and user-friendly navigation. A well-optimized site ensures that users can easily find the information they are looking for, leading to increased engagement and higher conversion rates.

Content Limitations - Certain types of embedded content, such as documents, spreadsheets, and slides, are not indexed by search engines. This necessitates creative solutions to ensure your content reaches its audience.

Analytics and E-commerce Constraints - With limited built-in analytics and no native e-commerce features, users need to integrate external tools to track performance and manage online sales.

Interested in in Outsourcing your Workspace Support ? 

Cost-Effective Marketing - Compared to traditional advertising methods, SEO is a cost-effective marketing strategy. While paid advertising can generate immediate results, it requires a continuous investment. 

On the other hand, optimizing your Google Site's SEO can provide long-term benefits without ongoing expenses. Once your site is properly optimized, it can continue to attract organic traffic and potential customers without additional costs.

What Makes Google Sites Different From Other Websites

Google Sites Intranet by Steegle 

Google Sites is different from other websites in several ways. 

By understanding these unique aspects of Google Sites, you can tailor your SEO strategy accordingly. 

Focus on manually optimizing titles, URLs, and descriptions, and make sure to plan your site's structure carefully. Additionally, integrating Google Analytics can provide valuable insights that can help improve your site's performance.

12 Top Tips in Optimizing Your Google Sites Website

Choose a Good Site Name/URL

Keyword Integration - Incorporate relevant keywords into your site name and URL. This enhances search engine understanding and relevance to your topic.

Simplicity and Clarity - Avoid complex or confusing names. A straightforward, memorable site name increases brand recall and user engagement.

Future-Proofing - Consider how your site might evolve. Choose a name and URL that allow for growth and changes without losing relevance or recognition.

Check out Naming Your New Intranet for more tips!

Optimize Page Content

Keyword Research and Usage - Utilize tools like Google Keyword Planner for thorough keyword research. Strategically incorporate these keywords into your titles, meta descriptions, headings, and body text without overstuffing.

Engaging and Original Content - Create content that provides value to your visitors. Quality, engaging content increases user time on site and reduces bounce rates, which are positive signals to search engines.

Title Tags and Meta Descriptions - Craft compelling and informative title tags and meta descriptions for each page. These are crucial for search engine results and user click-through rates.

Leverage Google Site Features

Strategic Navigation - Use the top navigation bar effectively to showcase your site's structure and content, aiding both users and search engines in understanding the hierarchy and importance of pages.

Link Building - Incorporate useful internal and external links. This not only helps in navigation but also signals value and authority to search engines.

Content Embedding - While embedded Docs, Sheets, and Slides aren't indexed, consider summarizing key points or data from these documents directly on your pages to boost discoverability.

Enhance Site Navigation

Intuitive Information Architecture - Structure your site in a way that is logical and easy to navigate. Clear and descriptive page titles and headings aid in user experience and SEO.

Site Search Function - Implementing a site search function can greatly enhance user experience, allowing visitors to quickly find the information they're looking for.

Essential parts of search engine optimization

Drive External Traffic

Digital Marketing Activities - Utilize digital marketing strategies such as content marketing, social media promotion, and email marketing to build links and drive traffic to your site.

Workspace App Integration - Leverage the full suite of Google Workspace apps to promote your site and engage with your audience.

Social Media Communities - Actively promote your site in relevant social media groups and communities to increase visibility and backlinks.

Internal Linking

Linking Strategy - Include links in your content that lead to other relevant pages on your site. For instance, a blog post about "The Art of Brewing the Perfect Espresso" could link to your page about espresso machines or your menu page featuring espresso drinks.

Anchor Text - Use descriptive anchor text for your links. Instead of "click here," use text that indicates the content of the link, like "discover our espresso varieties."

Link Placement - Place internal links where they are most relevant and useful. Avoid overloading any single page with too many links.

Backlink Building

Backlinks — links from other websites to yours — are a key component of SEO. They signal to search engines that others vouch for your content.

Content Worth Linking To - Create high-quality, informative, and engaging content that other sites would naturally want to reference or link to.

Outreach - Reach out to relevant websites, bloggers, or influencers in your niche. Propose why linking to your content would be beneficial for their audience.

Guest Posting - Offer to write articles or blog posts for other sites in your industry. Include a link back to your website in your author bio or within the content (if allowed).

Local Partnerships - For local businesses like coffee shops, building relationships with local bloggers, newspapers, or community websites can lead to valuable backlinks.

Image Optimization

Optimizing images on your website plays a crucial role in improving page load speed and enhancing SEO.

Descriptive Alt Text - Every image on your site should have alt text that describes the image's content and context. This not only aids SEO but is also essential for accessibility. For example, for an image of a coffee cup on your site, the alt text could be "Freshly brewed cappuccino in a ceramic cup."

Compress Images - Large image files can significantly slow down your website. Use online tools like TinyPNG or to reduce file size without compromising quality. This ensures quicker loading times, which is a positive signal for search engines and improves user experience.

Choosing the Right Format - Use the appropriate image format. JPEG is best for photographs, while PNG is suitable for images requiring transparency.

Google My Business Listing

Having an optimized Google My Business (GMB) listing is vital for local SEO, especially for businesses like coffee shops or retail stores.

Complete and Accurate Information - Ensure that your GMB listing includes comprehensive and up-to-date information. This includes your business name, address, phone number, website URL, and operating hours. Consistency in your business information across the web helps improve your local SEO.

Regular Updates and Posts - Use the posts feature in GMB to keep your audience informed about news, events, offers, or new products. Regular posts keep your listing active and engaging, which can improve your visibility in local searches.

Responding to Reviews - Actively respond to both positive and negative reviews on your GMB listing. This demonstrates that you value customer feedback and are engaged with your clientele, contributing to a positive reputation and customer trust.

Regular Content Updates

Keeping your website's content fresh and regularly updated is a key factor in maintaining visitor engagement and improving SEO.

Content Calendar - Develop a content calendar to plan out regular updates. This could include blog posts, new product announcements, upcoming events, or updates on existing pages.

Quality and Relevance - Ensure that the new content is not only frequent but also of high quality and relevant to your audience. This could involve writing about industry trends, how-to guides, or customer stories.

Engage with Your Audience - Use your content updates as an opportunity to engage with your audience. Encourage comments, feedback, and social media sharing to increase interaction and visibility.

Local SEO

Local SEO is crucial for businesses targeting customers in specific geographic areas.

Keyword Optimization - Incorporate location-based keywords into your website’s content, titles, and meta descriptions. For example, if you run a coffee shop in Seattle, include terms like “Seattle coffee shop” or “best espresso in Seattle” in your website.

Local Directory Listings - Register your business on local directories and listing sites. This not only increases your online presence but also helps in building local backlinks.

Google Maps Integration - Ensure your business is accurately listed on Google Maps. This makes it easier for potential customers to find your physical location and can improve your visibility in local search results.

Gogle analytics displayed on laptop screen

Analyze Performance

Google Analytics Integration - Utilize Google Analytics to gain insights into your website's performance. Track metrics like visitor behavior, traffic sources, and engagement rates. This data is vital for understanding what works and what doesn't.

Regular Review of Search Positions - Monitor your website’s ranking for key search terms. Use tools like SEMrush or Google Search Console to track your search engine positions.

Ongoing Refinement -SEO is not a one-time task but an ongoing process. Continually refine your strategies based on analytical data and changing search engine algorithms. Adapt your content, keywords, and SEO tactics to stay ahead.


Optimizing a Google Sites website for search engines presents unique challenges due to its inherent limitations. However, with the right strategies in place, it is possible to overcome these hurdles and significantly enhance your site's SEO performance.

By following these 12 top SEO tips and continually adapting to the evolving digital landscape, your Google Sites website can achieve better visibility and engagement. SEO is an ongoing journey, and staying informed and proactive is key to success.

For those looking for professional assistance in optimizing Google Sites, offers expert services tailored to meet your specific needs. Feel free to reach out for a detailed consultation.

Does Steegle Optimize SEO for Google Sites?

Yes, at Steegle, we do offer SEO optimization services for Google Sites, but our approach and target clientele are quite specific. Primarily, our SEO services are catered to companies, especially when we are involved in building public websites. We have the expertise to ensure that these websites are not only aesthetically pleasing and functional but also optimized for search engines.

However, it's important to note that our services in this area are typically not aimed at very small organizations or individual users. While we understand the growing need for SEO across all types of websites and would genuinely like to assist end users, our focus on sustainable business practices and resource allocation means we limit our services to larger corporate clients.

In cases where companies are using Google Sites and require SEO optimization, we are approached to lend our expertise. Yet, our role is distinct from that of specialized SEO agencies. Unlike these agencies, which might engage in creating content and building backlinks as part of an ongoing SEO strategy, our involvement is more one-off. As website developers, our core strength lies in developing the site with SEO best practices in mind, rather than providing continuous SEO management.

For clients for whom SEO is an imperative part of their business strategy, we recommend partnering with specialized SEO agencies. These agencies are better equipped to handle ongoing SEO tasks such as content creation, backlink building, and continuous optimization. Our role is to set the foundation with a well-optimized Google Sites design, upon which these agencies can build their comprehensive SEO strategies

For those looking for professional assistance in optimizing Google Sites, offers expert services tailored to meet your specific needs. Feel free to reach out for a detailed consultation.

Interested in in Outsourcing your Workspace Support ? 

Optimizing Subpages and Menu Structure for SEO - A Coffee Shop Example

When optimizing a Google Sites website for a coffee shop, the structure and naming of subpages play a pivotal role in enhancing SEO:

Specific Product Pages

Example: Create individual subpages for each type of coffee or specialty drink, like "Cappuccino," "Espresso," or "Java Coffee Beans."

Why It Works: These specific pages allow you to target niche keywords. For instance, a page titled "Best Espresso in London" can attract customers searching for that specific offering. This level of detail in your site structure not only improves SEO but also enhances user experience by providing clear, direct information.

Clear Menu Categories

Example: Organize your menu into clear categories such as "Organic Coffees," "Seasonal Blends," or "Vegan Coffee Options."

Why It Works: This method helps search engines understand the structure and content of your site. It also makes it easier for customers to navigate to their interests, improving both their experience and the time they spend on your site.

Keyword-Rich Titles and Descriptions

Example: Use descriptive and keyword-rich titles for your pages and menu items. Instead of just "Menu," use "Gourmet Coffee Menu – Brewed Awakenings."

Why It Works: The more descriptive and targeted your page titles and descriptions are, the better search engines can rank your site for relevant searches. This strategy improves visibility for specific searches related to your products and services.

Practical Tip: Think like your customer when creating your site's structure. What would they search for? How would they navigate your site? Use this perspective to guide the creation of your subpages and menu categories, integrating keywords that are most relevant to your offerings.

Learn more about Steegle.One intranet for Google Sites

Steegle.One Replacement ad for Springboard Sections on Horizon How Tos