However, many businesses take communication strategies for granted. If your current business communication is not delivering the results you want or driving enough sales, developing a communication strategy will clearly define the information you want to get across and ensures you stand out from the crowd. 

An effective communication strategy depends on your project, but one thing’s for sure, a successful communication strategy includes information about your target audience, and goals.

An effective communication strategy helps increase employee engagement and morale. Additionally, it helps align employees with the company’s mission and vision.

2. Context

It is impossible for an organization to grow and have a successful communication strategy without context. Context not only gives you an effective communication plan, but it also works in practical applications.

Granted, you can create the best and most innovative strategy in the world, but if it doesn’t suit the current situation or context of your organization, it will fall short.

Once you already know who your audience is, define the context. Recognize key relations and events that are important for your audience. The context defines the experiences and expectations of the audience.

When creating a communication plan, context should be considered within the following major categories:

• Environment

• Goals

• Team

• Budget

• Technology and resources

4. Key Messages

Key messages are the main idea of the message or information you want your audience to hear, remember, and understand. In other words, it clarifies and intensifies the meaning of the message you are trying to communicate. It is the foundation of your communication strategy which serves as the organizations marketing efforts and should be reflected in all of your spoken and written communications.

Why are key messages important?

• It helps define and prioritize the information

• Accuracy, consistency, and continuity of message

• Measuring and tracking the success

• Helps you to stay focused when speaking with stakeholders or the media

6. Channels or Communications Platform

How will your message be communicated to your target audience?

A successful communications strategy includes getting your message across communication channels such as intranets, social media, blog posts, video content, email marketing, meetings, and so on.

You should carefully consider the context and what you are trying to achieve when choosing a medium to get your message across as audiences may respond differently to a variety of communication channels.

2. Employee Recognition 

One way to boost employee productivity and motivation is to be vocal and generous when showing appreciation to your employees. 

Based on statistics, about 69% of employees will work harder if they feel that their efforts are being recognized. Proving that the act of praising your employees is a powerful move!

Steegle has a Steegle Heroes tool to help you recognize your employees who went above and beyond.

An employee recognition platform is a powerful feature that helps improve employee engagement by making it easier for employees to see and review the feedback they need. 

These platforms empower employees to get more feedback than they have received before.  It also helps employees to helps employees have clear goals.

2. Organizational Charts and Employee Directory

Remore working is becoming the norm. But, about 47% of employers find inter-department communication has been one of the issues of remote working. 

Having an organizational chart and employee directory on your intranet helps solves this issue. Getting in touch with other team members or employees would be more efficient. 

Even in small companies, it's difficult to know everyone, let alone the department they work for and their contact information.

Steegle People allows you to automatically generate org charts and you can quickly find employees in just one click.