Tips and Tricks

How to Get Creative in Internal Comms

Looking to get more creative with your internal comms? Read on for tips and tricks on how to engage your team and promote effective communication in the workplace

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Effective communication is the cornerstone of any successful business, and internal communications are no exception. 

However, it can be challenging to keep employees engaged and interested in company updates, especially in today's fast-paced digital world. 

By incorporating a little creativity into your internal comms strategy, you can engage your team and promote more effective communication in the workplace. 

In this article, we'll explore some tips and tricks to help you get more creative in your internal comms strategy.

Employees on a meeting

Why Creativity Matters

We all know that communication is important in any workplace, including the internal kind. But here's the thing - relying on old-school methods like emails and newsletters can fall short when it comes to getting your peeps hyped and involved.

That's where creativity comes in. 

Think outside the box! 

By flexing your creative muscles, you can grab your employees' attention and make them feel like they're part of the organization. 

Whether it's through visuals, fun videos, or interactive activities, there are so many ways to keep things fresh and interesting.

And when you keep things interesting, you're not just engaging your team - you're promoting effective communication and teamwork. That's right when people feel connected and invested, they're more likely to collaborate and bring their A-game.

office employees looking at stickers on wall

So, if you want your internal communication to pop off, don't be afraid to get creative with it. Your team will thank you for it, and your workplace will be better for it.

Tips to Get More Creative in Your Internal Communications Strategy

To create engaging internal communications, it's crucial to understand what motivates and interests your team. By using surveys and feedback to gather insights and personalize your messages, you can tailor your internal communications to be more engaging for your team.

Visuals are more engaging than text alone, and incorporating videos, images, and infographics into your internal communications can make them more attractive to your employees. Using social media and other digital channels can also help to increase the reach of your internal communications.

three employees discussing on a meeting

Encouraging employee participation and feedback is an excellent way to engage employees and foster a culture of open communication. By using teamwork and collaboration to generate ideas, you can create internal communications that resonate with your team and drive success.

Using humor can lighten the mood and create a positive culture in the workplace, while storytelling can make your messages more relatable and memorable. Using anecdotes and real-life examples can help to connect with your employees and make your messages more impactful.

Using the same format for internal communications can be dull and uninspiring for employees. By mixing up formats and incorporating quizzes, games, and challenges, you can keep your employees interested and engaged. Trying different platforms and channels can also help to keep things fresh and exciting.

Common Challenges in Implementing a Creative Internal Comms Strategy

Employees working in the office

Implementing a creative internal comms strategy can present challenges. 

Lack of resources or budget, resistance to change or trying new things, and a lack of understanding of the benefits of creativity in internal comms can all pose challenges. 

This can lead to a reliance on traditional communication methods, which may not be effective in engaging employees.

Resistance to change or trying new things is another challenge that companies may face when implementing a creative internal comms strategy. Some employees may be resistant to change, and it can be challenging to get them to embrace new communication methods. 

It's essential to communicate the benefits of a creative internal comms strategy and engage employees in the process to help overcome this resistance.

A lack of understanding of the benefits of creativity in internal comms can also pose a challenge. Some managers and executives may view creative communication methods as a distraction from the company's core business activities, and therefore, they may not see the value in investing resources in this area. 

It's crucial to educate stakeholders on the benefits of a creative internal comms strategy and how it can positively impact employee engagement, productivity, and overall business outcomes.

However, by demonstrating the benefits of creativity and engaging employees in the process, these challenges can be overcome.

FAQs about Internal Communications 

How often should I send internal comms messages? 

The frequency of internal comms messages can vary depending on your company's needs and goals. It's essential to find a balance between keeping employees informed and not overwhelming them with too much information.

What platforms should I use for internal comms? 

The platforms used for internal comms can vary depending on the company's culture and preferences. 

However, digital channels such as email, social media, and messaging platforms are often used to reach employees.

You can also use an intranet as an internal communications platform. On modern intranet platforms, you can highlight important news, events, and announcements. 

How can I measure the effectiveness of my internal comms strategy?

Measuring the effectiveness of internal comms strategies can be done through employee feedback, surveys, engagement rates, and tracking the impact on business goals. 

It's essential to continually evaluate the effectiveness of your internal comms strategy and make adjustments as necessary.

Article by Maria Gabrielle

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