Why Video is Key for Employee Engagement in Internal Platforms

Discover the importance of video for enhancing employee engagement on internal platforms. Learn how video can be a powerful tool for conveying information, building connections, and fostering a sense of community within your organization

#VideoForEmployeeEngagement #InternalCommunication #WorkplaceCulture #EmployeeExperience #EmployeeRetention

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In today's digital age, video has become an increasingly popular and effective way to communicate with and engage employees. 

As employees become more dispersed and remote work continues to grow, it's important for organizations to find new ways to keep their teams engaged and connected. 

Video offers a dynamic and engaging way to share information, build community, and provide training and development opportunities. 

With the rise of video-sharing platforms like YouTube and the growing availability of video tools and technology, it's no surprise that video is quickly becoming a preferred medium for internal communications and collaboration as well. 

Whether you're looking to connect with remote workers, share company updates, or provide training and development opportunities, video can be a powerful tool to help you achieve your goals. 

In this article, we'll explore why video is key for employee engagement on internal platforms and how you can leverage this powerful tool to connect with your team and drive productivity and success.

The Power of Video for Employee Engagement

Video is a highly engaging and versatile medium that can be used to communicate a wide range of information and messaging. Whether you're looking to share training and educational materials, highlight important company news and updates, or simply foster a more collaborative and connected company culture, video can help you achieve your goals. 

In fact, recent studies have shown that employees are highly interested in video-rich internal platforms, with 80% of employees saying they would prefer to watch a video over reading a newsletter or email.

So how can you leverage video to connect with your team and drive engagement and productivity? 

Here are a few key strategies to consider:

Using video for onboarding and training new employees can be an effective way to enhance the experience of new hires in your organization. 

Instead of relying solely on traditional onboarding methods such as reading manuals or attending in-person training sessions, videos can provide a more engaging and interactive way to introduce new employees to your company's culture, values, and processes.

Through video tutorials and walkthroughs, new employees can receive a visual demonstration of key tasks and procedures, making it easier for them to understand and remember important information. They can also access these videos at any time, allowing them to review and reinforce their learning whenever needed.

In addition to being an effective training tool, videos can also help create a sense of community and connection among employees. 

By featuring interviews with current staff members and highlighting the unique aspects of your company culture, new hires can gain a better understanding of what it's like to work at your organization and feel more welcomed and included.

2. Tutorials

When it comes to technical issues in the workplace, employees may sometimes struggle to find solutions on their own. However, videos can be an effective tool in providing guidance and support. 

By creating troubleshooting videos, employees can learn how to solve common tech problems and answer frequently asked questions with ease.

In addition to troubleshooting, tutorials are also valuable resources that can enhance employees' knowledge and skills. 

Creating reusable tutorials on how to use specific software features, navigate internal databases, schedule video conferences, and perform other tasks can significantly improve productivity and efficiency in the workplace.

3. Highlight Company Culture and Values

Using video to showcase your company culture, values, and initiatives is a powerful way to connect with your employees and build a strong sense of community within your organization.

Video is a dynamic and engaging medium that can convey your company's values and mission in a way that is easy to understand and remember. By including real-life examples and stories, you can bring your company's culture to life and help your employees connect with the mission and vision of your organization.

Through video, you can also share the experiences and perspectives of employees from different teams and departments, helping to foster a greater sense of collaboration and teamwork. 

This can be particularly valuable for remote or distributed teams, who may not have as many opportunities to connect and build relationships with their colleagues in person.

Finally, by highlighting your company's social responsibility efforts through video, you can show your employees that your organization is committed to making a positive impact in the world. This can be a powerful motivator for employees, who are often drawn to companies that are aligned with their own values and beliefs.

4. Foster Collaboration and Connection

Using videos can be a valuable tool for fostering a more collaborative and connected company culture, especially in today's remote work environment. 

By providing opportunities for virtual meetings, group brainstorming sessions, and other forms of remote collaboration, video can help ensure that your team stays connected and engaged, no matter where they are located.

Video conferencing and collaboration tools allow team members to participate in meetings and discussions from anywhere in the world, making it easier to share ideas, exchange feedback, and work together on projects. 

By using video, teams can communicate in real-time, which can help build stronger relationships and trust between team members.


A video is a powerful tool for engaging and connecting with your team on internal platforms. Whether you're using video for onboarding and training, highlighting company culture and values, or fostering collaboration and connection, there are many ways to leverage this versatile medium to drive engagement and productivity.

To get started, it's important to invest in the right tools and technology, develop a clear video content strategy, and incorporate video into your internal platforms in a strategic and user-friendly way. 

With the right approach, video can be a key driver of employee engagement and success on your internal platforms.

Article by Maria Gabrielle

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