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 Page Description - Meta Description Tag & Snippets - classic Google Sites

Google Sites uses the page description for various pieces of metadata, which includes the Open Graph Protocol (for Facebook Likes), Google-recommended microdata (for Google+ shares and +1's) and the standard description meta tag (search engines often use the meta description tag for search engine result pages snippets).


That's it, you're done.


Do not try to fill the page description with meaningless key words, make it a true description/summary of the page's content.  Search engines can easily detect spammy content so they can choose to ignore the page description.  Search engines may even decide to display a snippet that differs from your page description if they feel your page provides better text elsewhere on the page that describes its overall aim.

You can find more advice, from Google, about page descriptions in the video on this page.

Further Search Engine Optimisation Advice

For more SEO advice see Google Sites SEO Guide.

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Page Description - Page Settings - classic Google Sites


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